Feb 4, 2019
Craig is on with Jack Heath as they discussed the Super Bowl and the technology behind it.
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Below is a rush transcript of this segment, it might contain errors.
Airing date: 02/04/2019
Super Bowl Technology - Why Are Advertisers Wasting Their Money
Craig Peterson 0:00
Hey we want to welcome everybody Craig Peterson here. Of course living in New England the Patriots are our team. In fact that you know, we take it kind of personally here, but it wouldn't. Interesting game wasn't it. And I talked this morning with Jack Heath, a little bit about some of the tech involved. And if they had just an amazing opportunity here to use some of the world's most advanced technology to really connect with the consumers. They didn't. It was to me, it was shocking. It was shocking. They they had some 8K broadcasts and other things. But why didn't they use the tech they could have used to engage the audience and the looks like from all of the social media online that that that's just playing right. That's a good observation. I think I got right again, hey, this week. Make sure you keep your eyes out today. Tomorrow, Wednesday and Thursday day I have some of my best ideas. Some of the best training in the industry available for the SMB marketplace. small medium business. This is of course, all about security. It's free stuff. I will have an offer at the end of all of this for people who are interested in taking it further. But this is my best stuff. It's going to be available for you. It is not a pitch fast. Believe me make sure you sign up just visit http://CraigPeterson.com right now. It is right there on my homepage. You can sign up right there. And I you know I'm putting a lot of work into this. This is taken a few months to put together I've got some amazing stuff. I've got a whole package of stuff for people who might have been hacked or want to know if they've been hacked. All of this stuff is going to be included so make sure you visit http://CraigPeterson.com. And here we go with Mr. Heath
Jack Heath 1:56
Craig Peterson our tech talk guy joins us I believe in the Auto
Fair listener lines. Craig you know so much of this now is an
online game versus you know the other way the people get the
information as we get into this post Super Bowl Monday morning.
Craig 2:13
Good morning Jack. The technology that was there at the Super Bowl
this year was just absolutely incredible least behind the scenes
you had 4000 miles of fiber cable in there you had over 2000
strands of additional fiber 330 recording channels with their plane
watching if you came it was just incredible 16 cameras there were a
number of augmented reality sensors in fact sick network cameras
where they're tracking the AR graphics they were used you know all
of this text is just incredible for a game that I'm looking at all
of these means that we're social media was an absolute bore and one
of the ones I love the most about it was Yahoo Sports and they
posted a picture on their Twitter feed of just a piece of paper
that said Patriots and Rams three to three and they said our
graphics team fell asleep it was it was quite an interesting game
that dichotomy with all of this great tech with the new TVs there
was an eight k broadcast from the field it was absolutely
phenomenal you could watch multiple angles on some of these newest
TVs you could do automatic replays that the tech was just
incredible Jack But the game itself on much show so sure it was so
great I thought kind of the highlight was Spongebob coming out but
he was only there for about five seconds.
Jack 3:47
And then yeah Tony Romo trying to call a game. No it. Yeah, they
look at all the matters is a W but I guess Justin and Craig
Peterson, Justin and Craig. I guess if you're just if you're in a
neutral state if there is such a thing because there's so many anti
New England patriot fans. But if you're in another market you're
watching that game just for the pure football entertainment with
the NFL being all about offense I guess it kind of was you know,
not as exciting
Craig 4:16
Yeah, that's absolutely true. It wasn't I don't think it was a
Saturday night and I'm not a big football fan I got to admit it but
you were mentioning the ads as well and how expensive they were and
social media definitely had a winner the number one ad from all of
the means of repost it and comment was one of the Bud Light ad that
was the one that was tied in with the HBO showing the dragon for
the final season of Game of Thrones. That was a huge winner last
night and probably can continue to be that second incredible
series. But you know, from a business standpoint, you know, I
talked to Jack up in new business for years and in entrepreneur
started a few different businesses over the years and, and you look
at how much is spent on these and you really have to wonder what
they get out of it. Now Budweiser, I get it right if they've got a
name they're building a bit more of a name but there's no call to
action there there's nothing that these commercials were doing
using technology that would have gotten people kind of offer their
seats and doing something making a positive step to get their
product or anything you know that type of interaction interactivity
where you can have an ad and your your clients can or prospects can
they can buy your product right then and there it's not there yet
it isn't radio on like on the I heart app, you can advertise to
people and they can just shake their phone and it'll connect to the
website that that type of interaction again, will not seen on TV we
are seeing on radio with I heart and I think it's just showing the
the lack of connectivity that I think is really starting to go on
now. The TV guys just don't get it and they're wasting their money.
My opinion, right on spending other $5 million for a 32nd
commercial.
Jack 6:22
Yeah, I haven't checked the ratings course knowing when you know,
you're gonna have high but nationally haven't checked them. But one
of the headlines I saw overnight earlier this morning was the last
great live TV event.
Craig 6:35
Yeah, yeah, that's probably not too far off from the truth that
just keeps going down and down.
Jack 6:42
All right. Craig Peterson, excellent stuff. A high tech look at the
big game. Last night from Atlantic. Craig Peterson.
http://CraigPeterson.com. Thanks Craig.
Craig 6:50
Hey take care. Bye. Bye.
Again. Guys. Don't miss my series. This week. We'll be doing different ones. This is the one that's really going to teach you about the basics. What do you need to do for security, whether you're Soho, small, medium business. Okay. I've got some great things planned for this year. And I appreciate your signing up http://CraigPeterson.com. Take care. Have a great day. be back tomorrow with Mr. Polito.
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