Matthew has 20 years of experience in the global consumer electronics industry in senior sales, marketing and general management roles with leading technology brands. After graduating with a degree in a Politics & Economics from the University of Warwick, Matthew held various positions at HP where he trained in the basics of market research, product development and sales account management. In 2002, Matthew joined Garmin’s European Consumer Products division to lead the marketing of sports GPS handhelds and GPS wearable devices. Following his time at Garmin, Matthew was appointed as Dyson Product Marketing Director in 2005 to help transform the company from a UK based vacuum cleaner brand into a global multi-category technology leader. In his 10 years working for Britain’s most successful engineering entrepreneur, Matthew ran the global marketing team, led long term upstream product development and worked extensively with retailers and distributors in the UK, Europe, North America and Asia to build distribution and sales of Dyson products. Matthew moved to Tokyo as the Marketing Director of Dyson Japan in 2008. In 2012, he was appointed Group Commercial Director with special responsibility for consumer air treatment products. In his role as COO, Matthew Broadway oversees Netatmo’s global operations including sales, marketing and support. Matthew Broadway was specifically brought on the team in 2015 to play an operational role alongside CEO Fred Potter to build and execute a global operations strategy to further drive Netatmo's growth and international expansion.