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Sep 28, 2020


Good Monday morning, everybody. Craig Peterson here. I was on with Jack Heath and we discussed the political perceptions of the electorate in the age of Social Media and how it is affecting our decisions. Here we go with Jack. 

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Automated Machine Generated Transcript:

Craig Peterson: [00:00:00] Hey, good morning, everybody. Craig Peterson here. I think election season is in full force and I was on with Mr. Jack Heath this morning, chatting a little bit about this and social media and the high hopes I had for the internet back in the early eighties, 81 82, and how things have just gone? Well, downhill.

Politicization did I say that right? Politicalization of the internet and how really things have gotten a whole lot worse. There's something I'm going to have to think about. Maybe find a guest or two to talk about it. Anyhow, here we go with Mr. Heath.

Jack Heath: [00:00:42] All right. They may not seem like a tech talk point, but Craig Peterson joining us a little bit later on in the show, we were packed in the seven o'clock hour. The host of tech talk and Craig, good morning. I wonder what the debate tomorrow night and social media, perhaps you could comment on. It seems every year or two, we have more social media platforms. People are different ages using different mediums. You have all the different social media apps.

Yet this will be tomorrow night on the radio. We'll be having the debate live television, but people are getting information. Look at the number of people that may watch 90 minutes of that debate. He may be surprised and may not be as many people as you think. How important is social media with something like a presidential debate after the debate?

You know, who won? Who said what? What's in store, What part of its sticks?

Craig Peterson: [00:01:24] Hey, good morning, Jack. We were hoping that really social media, the online world would mean a revolution for us. That we would be able to see both sides of all the debate. Get closer together. I had high hopes. I remember back in the back to 81, 82 when I first got on the internet and it was a wonderful place way back.

Jack Heath: [00:01:45] Right. That was when Al Gore invented it right.

Craig Peterson: [00:01:48] Yeah. Yeah, my maybe a couple of years before. In fact, the whole thing that's interesting to me about it is that in fact, what we've ended up with is ways to segment ourselves even further than we had before all of these social media sites. Right?

Feeding us stuff they think we want to see, and they're highly addictive. Now leads to another problem rather than watching them a whole hour and a half of this debate or some of the debates that you have hosted in the past, Jack or on the radio. What people are tending to do now is just wait for the highlights. We've gotten where our attention span on average is less than that of a goldfish.

Jack Heath: [00:02:33] Yeah.

Craig Peterson: [00:02:33] So we just want to know what are the highlights? Give me a quick point. Then you're only going to get the point that their social media site thinks that you want to see.

Jack Heath: [00:02:46] Then you see how divided people are in social media. There's no middle road on anything.

Craig Peterson: [00:02:50] It makes it worse. It's like so many new stations and others now online that just feed one side, and be as inflammatory as possible.

Jack Heath: [00:03:00] Right.

Craig Peterson: [00:03:01] In order to get people to pay attention to and to listen. So, Jack, I think that's just what's going to end up happening here. Most people won't see the whole debate, not even close to it.

They'll just be sitting there scrolling through their social media feeds. Then when something comes across about the terrible thing that Trump said or the horrible thing the Biden did, that's what they'll see in their feeds.

Yeah, I think you're right. All right, Craig Peterson, thank you very much for the tech talk update.

Jack Heath: [00:03:27] Thank you, Craig.

Take care. Okay. My fingers are crossed and if everything goes well, you'll be getting an email here, midweek with a little training in it. I am calling it three-minute training. It might be three to five minutes if I can keep it short.  I'm really going to try and help everybody out here.

There's no squeezing. There's no beating you over the head and shoulders to buy stuff from me. These are real training and I'm going to try and do most of them by video. Some of them will be just audio as well as we introduce these concepts that business owners need to understand along with the rest of us and what they can do about it in their business.

One of the big articles I had this last week and I was disappointed that I didn't get more feedback on it, but it was about how CEOs really, really need to pull up their socks. But anyhow, be that as it may.

 Have a great week and we will be back tomorrow I expect to be on with Jim. I think Jim Polito is back from his little vacay and I am going to be working today and tomorrow on getting together that very first training.

Take care, Everybody.



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