Jul 24, 2018
Have you ever wondered about the technology behind the signs you pass by as you drive down the road?
Listen as Craig and Jim go into some detail about the billboards and road signs watching you and why you should be extra cautious now with your smart device because it is getting monitored.
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Below is a rush transcript of this segment, it might contain errors.
Airing date: 07/24/2018
Road Signs Watching You - Billboards Tracking You - Police Using You To Track Yourself
Craig Peterson: [00:00:00] Hey everybody Craig Peterson here. Have you ever wondered about those signs as you drive down the road while there is some technology we're going to talk about today with Jim Polito that goes into some detail about why you should be extra cautious now with your smart device because it is getting monitored. But also we talk about these new electronic licenses the ones for your cars as well as the ones for your smartphones. What are they going to be used for good or evil. You know are you going to get caught because you maybe went a little too fast last week. Wow all of that. More with Jim. So here we go stick around talking about Craig Peterson
[00:00:49] High tech talk to. This is a great one. Going to talk to us about the 10th anniversary of the app store but you should celebrate it by deleting most of your apps. But here's the one that caught my attention. New road signs can detect mobile phones are being used in vehicles. Joining us now our favorite Canadian and tech talker Craig Peterson. Good morning sir.
[00:01:20] Good morning Jim.
[00:01:21] Craig wait a minute. Now we've heard about red light cameras so they catch you running a red light.
[00:01:28] These are these devices can tell if fine texting when I shouldn't be texting.
[00:01:37] Good morning. Yeah I don't know. This is kind of concerning isn't it. You know we've got already billboards up that can detect a car an individual car. It reads the license plates and it knows hey you pass by this sign every day about this time. Now it also there's also tech out there that recognizes this type of car you're driving. So all the way down to the brand and model of the car. So for instance if there's a lot of high expense so high end expensive cars driving by the billboard will change because now they have a new audience that they can market something to. Wow. Which is. Yeah isn't that something. In the case of a car coming by the same time every day if it's like the only car on the road they can actually narrow it right down. You know I see this car coming so I'm going to show this ad that he comes by every day and they try and influence your behavior. Now think about tying a bunch of those billboards together. So they came and know where you go where you drive because the courts have ruled again and again there is nothing illegal with these readers. Right your driver's license right.
[00:03:00] Right so that's step one. It's the employees you know the next step is they are detecting your mobile phone. Now this is really kind of interesting because your phone is typically always giving out some information about itself and about you obviously being aware of who owns me. Yeah. Well the basics are with the phones all have an identifier that's built into them and that identifier is used by your Bluetooth device or your Wi-Fi device that unique identifier so you can connect to a Wi-Fi network. Now Apple made some real cool technology changes here a little while back then really led the field on this one so that if you if you walk into you walk into a store and you have never connected to their Wi-Fi network it uses a random number to identify itself. So every time you go into that store the store thinks hey this is a brand new phone. I've never seen before but if you do connect to the store's Wi-Fi your phone says oh I've seen this Wi-Fi before so it uses the same identifier used last time. Therefore a company like Wal-Mart if you use their Wi-Fi and I'm not real I'm not really picking on Wal-Mart.
[00:04:23] I understand. Yep.
[00:04:25] So you walk into the Wal-Mart store and now the Wal-Mart store says oh I've seen that phone before. And there is technology that is in some stores out there that will track your movements through the store based on your cell phone. So you connect to the Wi-Fi it knows where you are knows you posit a certain point in an aisle and then the analytics are already there where it looks at it all and says Oh what kind of a shopper is as a person. And then when Jim goes out to the cash register here to check out it knows oh ok. So now we can associate what you bought with where you were what you looked at. You know all of this sort of stuff and we we've talked a little bit before about Wal-Mart and how Wal-Mart has now got a patent because of a couple of weeks ago on listening devices. So it kind of could tie this all together. So what we're talking about. So now we move on to our roadsigns here and that type of technology moving over to the roadsigns. Now this is really kind of interesting. And they're looking at this in the U.K. right now because in the U.K. just like here it's illegal to use your cell phone when you're driving. So what these mobile phone doctors are doing that they're putting into some of these signs in the road and not just the big billboards but can be any sign is they're looking again at the signals from your cell phone. And if you're actively using your cellphone to send text messages or receive go online. You know we know the data packages and stuff in there. If you're actively using your phone that's easily detectable even though they're not necessarily monitoring what you're saying because your phones are encrypted to embrace encrypted so that right.
[00:06:20] Right. So they can tell if I'm doing that and then they're going to send me a warning kind of like the speeding sign that they have you know it says speed limit. And it sat up and says your speed. 75 miles an hour you know the speed limit is 45.
[00:06:39] It tells you that it's going to do the same thing.
[00:06:43] Yeah this is Norfolk County over there the UK and they are planning on doing this as of the road safety team. So run a bit more Stephanie on this which is where Californians are now. Yeah California is already experimenting with digital licenses on the cars themselves. So your car will report is a little act of device that there are in your life and your car will report your speed. Massachusetts has already got some work underway on your cell phone. Driver's license there's one state down south that already has that. So think about this for a minute. When you're talking about a driver's license on your smartphone. So you don't have to carry your wallet or credit card against people carrying those like they used to because everything is of no use Apple Pay to use.
[00:07:41] Right. Right.
[00:07:42] Yeah. So mean you've got an app issued by the state that the cop can come up and read and he's got all of your information. That app has access to your TPSAC your speed your travel history everything. So that app could also be reporting on your driving habits what you're doing on and on.
[00:08:06] Is speeding you know just the basics are you are you are you are you last week were you speeding last week.
[00:08:17] Know so we've got some interesting privacy concerns coming up right down the road at us and some of this tech is already there and it's already being experimented with excellent metaphor coming down the road at us folks.
[00:08:29] If you text my name to the number the Craig Peter sends about to give you you'll get this story and many others including the story about the 10 year anniversary of APS and why it's time of the App Store. It's time to clean out your apps. Craig Peterson will send all that information to you no charge and he will not annoy you. So text Jim 2
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[00:09:09] You'll get this information. If there's a major hack he will notify you he will not sell your name you will not try to sell you something he will just provide you with information like he does here every Tuesday every Tuesday. Craig Acción segment. Appreciate it. And we'll talk with you soon.
[00:09:28] Thank you sir. Take care. Bye bye.
[00:09:30] Thank you Craig Peterson everybody. Great guy. We will podcast that in case.
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