Jan 30, 2016
<strong><a
href="http://atmel.com">www.atmel.com</a></strong>
<p>Patrick Hanley joined Atmel Corporation in August 2010 and
is the product marketing manager for the Touch Technology team
focusing on maXTouch. Prior to that Mr. Hanley focused on Atmel’s
QTouch products, (Atmel’s capacitive Buttons, Sliders, and Wheels
BSW), and maXFusion (Atmel’s touchscreen and sensor hub hybrid
products). Mr. Hanley’s responsibility includes defining and
pricing new products, developing sales collateral and many other
functions for the success of the maXTouch product line within the
Touch Business Unit at Atmel.</p>
<p>Prior to joining Atmel, Mr. Hanley held various roles at
Cypress Semiconductor in three divisions including its Data
Communications Division, Consumer & Computations Division and
Memory & Imaging Division. His roles ranged from product marketing
engineering, business operations to pricing. During his tenure at
Cypress he achieved a number of outstanding accomplishments
including the founding of Cypress’ Value Based Selling (VBS),
definition of the original touchscreen segmentation and of PSoC 3 &
5 pricing, successful increasing of margins year-over-year with
both proprietary and commodity teams and management of the
commodity team during its most profitable quarter in Cypress’
history.</p>
<p>Mr. Hanley holds a Bachelor of Science degree in
electrical engineering (BSEE) and a minor in business
administration from Marquette University in Milwaukee,
Wis.</p>