Mar 29, 2019
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Below is a rush transcript of this segment; it might contain errors.
Airing date: 03/30/2019
Using Two Factor Authentication - Drones Delivering Blood Samples And Barking At Animals
Craig Peterson 0:00
Hello, everybody, we are getting close. My goodness, I can't believe it has been that long. We're almost at show 1000. I think today is 999. I'll have to check. But man, I guess we should do something soon. I just been so busy for all you guys because that means 1000 weeks of shows. Some weeks I put out as many as 12 podcasts. I've put out. I've been on the air 5, 6, 7 times in a week. So it has been a very busy time. So I'm not talking about 1000 podcasts or I'm talking about 1000 radio shows, and literally tens of thousands of podcasts. Isn't that crazy? Yeah, over 10,000 actually, podcasts. I
added it up, five years ago, and I had interviewed more than 7,500 C-level executives. Yeah, it's just nuts. Of course. Lately, it's been primarily just me right here on the radio, sharing what I've learned over the years online, or the guy that's been kind of out front, getting all the arrows in my back, putting together internet protocols, implementing them helping businesses get online. Man, I've been doing that since 91, when it first came became legal to do business on the internet. And I quickly ended up getting into security within a couple of years because of what happened to me and my business. And so I had to become an expert in security and now i"m known as America's leading security coach, which is really kind of cool when you get right down to it. But has been a long road. Let me tell you.
Well, today we are going to go through a couple of really cool articles. This one's a little disconcerting. This is from NBC News. We're going to talk about AI, artificial intelligence. And they talked about how artificial intelligence when fed the right data, and when programmed the right way. They call it AI, right? But you and I know it's really machine learning. But in the United Kingdom, they were able to use it to predict when someone was going to die. And that's part of the National Health Service, which I guess shouldn't be a surprise to anybody, right? Government running the health care, they want to know when you're going to die so they can, you know, get someone else ready to go into your bed.
Is personal data safer when it's stored on your own computer, your company's computer, your company's network or on a private network? Some interesting stats that came out and published in Forbes this week.
Apple's finally showed off its plan to conquer TV this week. So we'll talk a little bit about that. I signed up for their News Plus service. And it's not bad, but it's still a little disappointing, frankly. But you know, we'll give it some time. We'll talk about that as well.
Now UPS This is one of the first real uses of drones for delivery. You might remember that we had the 711 people working on using drones for delivery. And we've had Amazon working on using drones for delivery. Now, UPS has launched a new service using drones to transport blood and other medical samples between various buildings at WakeMed Raleigh's medical campus, North Carolina. And the speed that the drones can deliver these samples could literally be the difference between life and death. A great article from Futurism, which you'll see in today's show notes that we sent out this morning. But it's kind of cool here. They're using an autonomous drone developer called Matternet. And they've got something called an M2 quadcopter, and it can carry a payload up to five pounds, approximately 12 miles. So the medical professionals, there at WakeMed's nearby facilities are loading the drone's containers get a secure container, so that if it crashes, that, you know, people are going to be able to steal what's in it, or get contaminated because they're putting blood samples and other medical specimens into the drone. And then the drone follows a fixed path over to the healthcare system's main hospital there on the campus. And it goes right to the pathology lab who then unload it. Now Business Insider had a good article about it as well. And they're saying that this trip can take a driver up to 30 minutes. Yeah, that's how big this whole campus is. Plus, you know, some of the buildings aren't getting directly attached. And when you're talking about traffic, it can get terrible, and if you've ever been down there in the triangle, it's absolutely terrible in Raleigh, some of the traffic. But these unmanned drones that are being run and managed by UPS can cut the delivery time down to just three minutes and 15 seconds. So that's why they're saying this could really save some lives. So for now, UPS is expecting the drones to make fewer than 10 deliveries a day on the campus. But that could increase in the future, especially as there's services that are considered to be beneficial. And of course, UPS is expecting that to happen. This is very cool. So there you go. Kudos to UPS for doing that.
I've also got a whole thing here on two-factor authentication we'll get to in a second. But barking dogs, this is kind of cool. You know, for years, we've had shepherds using dogs. At my house, you know, I have chickens, right. I have bees and chickens. And we have a dog, we have a Great Dane. And it's a rescue Dane, we've had four of these Danes over the years. And she is about four years old now. We got her when she was three and a half. But she has been kind of a couch potato. And we were really surprised the other day when her instincts kind of kicked in. And we were out taking care of the chickens. And we had the coop door open, actually was one of my daughters, and the coop door was open. And one of the chickens decided to come running out which we let them do, right. We pasture raised them. So they go out into the pastures and they find all of the horsey stuff and everything and they tear it all up and have fun with it, eat all the bugs that are in it. So, it's okay if they get out. But we don't just want one out, we want to be able to kind of keep an eye on them. This time of year, there's a lot of predators. We've seen some hawks going around, we saw an eagle the other day coming by and sitting there, and you can hear them shrieking very loudly as they're right near us. And of course, that just freaks the chickens out who when they're out wandering around, spend most of the time under the bushes. But, and By the way, we have seen one of these birds of prey take one of our chickens before. We've seen a fox took one of our pet cats as well ran off the property with the cat in its mouth. And a little distressing. But I guess it's good for the foxes and the birds of prey this time of year. So we wanted to keep her in. And our Great Dane, Velma. She didn't like that chicken coming out because my daughter, you know, tried to shoo the chicken back in. And so Velma took care of it, and rounded her up and got her right back there into the run. Or actually, I guess she came out of the coop door. So back into the coop. And that surprised me but not terribly, because I know dogs have this instinct to do hurting. And we have dogs specifically bred for herding, right, you know about sheep dogs and things. So in this case, with a Great Dane that was bred to hunt wild boar, I wasn't sure what she'd do.
She also, this was a month or two ago, she also helped with one of these birds. Because we had some the chickens were out. And we have an outdoor roosting section for them. So if it gets raining, they can just go sit in there and enjoy being outside a little bit but at least be covered. And we're trying to get the chickens out of this roosting stuff. And so she saw what we were doing. And she, she grabbed one of them by the wing and carried her back. She was being gentle. The chicken wasn't harmed at all. But it's really kind of cool to see.
Well, farmers have relied on dogs for a long time. And real farmers have multiple animals that all kind of help out each other, you have the cats to keep the field mice down, or heaven forbid the rats down, right, or the squirrels or the chipmunks which we have here as well. And they stay out of the feed and they're not spreading disease amongst your herd. And then you have the chickens too because you have horses or cattle, you have the chickens to break up all of that excrement, right, and then eat all the bugs from it. So you don't get the huge populations of flies or beetles or things. So they keep that population down. And then you have pigs. And they'll eat all of the scraps from the other animals what they don't want to eat, as well as from your table. And then you have goats because they'll eat the stuff that the cows and the horses won't eat, the particularly stuff and the lower nutrition things. So you have all of these animals and it's kind of a roundabout isn't it all the way around. And then you have the dogs out protect all of these animals, you have the sheep as well. So it's really quite an ecosystem if you've ever seen it work and have you ever sat down to think about a farm and how this all works. And course you have kids to help out on the farm, as well. Now we don't have these little farms like that anymore. Really, we don't. We take the manure from the chickens after a couple of years of its sending out and we use it in our own personal garden. And just it's phenomenal. We have some of the best flowers and, and vegetables around. But that's the way it used to be.
Well now here's somebody getting rid of the dogs as part of that whole, a whole environmental loop on the local farm. And this is an article that came out of New Zealand. There is a company in Christchurch, New Zealand, it's called DJI Ferntech. And they have a special set of drones that are specifically designed for agricultural uses. And we've seen stuff kind of like this before will though, they'll survey the land to look for blight or maybe insects, problems that are occurring in your field. So that's what this company is doing down there New Zealand. And it's kind of cool because they have these kinda like county fairs. They call them agricultural field days, down there in New Zealand. And he's saying for the past two years we've seen farmers embrace drone technology to help with those jobs that are dirty, dangerous, or just plain dull he said. So what one of their new drones and this is on a cattle farm is set up with speakers on it where it can bark like a dog.
So they've got this 3,500 New Zealand dollar drone and the New Zealand dollars worth about 50 cents give or take. Not sure what it is today. But you know, so it's basically what may be a $2,000 drone at the most. It's called the DJI Mavic Enterprise and you can record sounds and play them over a speaker. So you can put a dogs bark or other noises there and it projects them wherever you want, very loudly across a paddock. And he said this feature helped him move livestock along faster during mustering while stressing the animals a lot less than a dog could because of course the dog is going to kind of nip at their legs, even though it's not going to bite them to get them to move and that's very stressful. And that means some of your cattle aren't going to give the milk that they could, etc, etc. Some cows are going to get very protective of their calves. When you have a dog out there. You might have seen that before, where they lunge at the farm dogs and they get too close. So it's really kind of cool to think about that. A drone instead of a dog. Oh, obviously a drone can't do everything a dog can do. It's not going to be completely autonomous. And someone's going to have to kind of watch it and man it. But over time that it will become more autonomous. But then what are we going to do? We're going to have dogs out of work, right?
Well, two-factor authentication.
This is a key part of security. This week, I put together a module on website security and one of the things I brought up is because so many business websites are getting hacked. And if you have a business, man, could you get hacked, so there's a lot to be concerned about. But using two-factor authentication on your website, for you, as an administrator to be able to login can save you know, end of grief. And security and on the internet just in general has gotten more important. And we're seeing it with built in security things now into our web browsers. Google has been protecting their stats are showing 1 billion websites that they are providing blockage to every day. Now it's not websites, but it's actually warnings to people who are using Google. And if you get blacklisted by Google, you will lose 95% of your traffic to your business website on average, which is just huge. So I explained that this week in that module on website security, what to do, how to do it and everything. But that number surprised me. 95% of your traffic and it can take you months to get back. And in most cases, the businesses never are able to get that traffic level back up because Google just doesn't trust them anymore.
So having two-factor authentication can be a huge win. And that is where you have something you know, along with something you have in order to keep your logins safe. And when we're talking about something, you know, it's your password, right? It's your username and password, which is why I know I gave some tips on what to do there in this module. But basically, don't use admin as the admin user account. But there's some other things too. And then something you have, which is the two-factor authentication.
You guys know, I recommend 1Password, LastPass as good as well. But I think one passwords definitely the best, especially for businesses. So you should look at tying that into your website login, as well.
And if you do that, if you have the two-factor authentication using an authentication app, and you can get these for free Google Authenticator is a free app available on iOS or Android. And you can tie it into your website to allow you basically exclusive access to the administrative functions, you are and or other people within your organization that have to do the maintenance on the website. SMS messages are just not secure. We know about and I've talked on this show before about people hijacking your phone number, all kinds of nasty things that can help.
Apple has two-factor authentication built right into iOS and Mac OS. They do little differently than pretty much everybody else. They're using the Apple ecosystem. So when you try and log in on your Mac, and it doesn't know that you are who you say you are, the Mac will automatically pop something up on your iPhone and say is that you and you get a six-digit Pop-up code.
And you know, that happens when you log into iCloud and various other things. But there are a bunch of different ways that you can do it. Apple does make it easy. SMS messages really aren't secure. But I do like Google Authenticator and 1Password. They both, 1Password has the Authenticator built right into it. But it's absolutely fantastic. It's $60 per year for 1Password for the family plan. And you can have a shared vault where you keep the password that everybody in the family needs to access like your bank logins or, or other things that you might need, you know, the website for your kid's homework, all of that stuff for 60 bucks a year. It's just crazy. It also has one time passwords built into the app and everything. It's phenomenal nominal, these two-factor authentications.
Authy's. Another one, you might want to look at. A-U-T-H-Y, if you don't use 1Password. It is a very good two-factor authentication app. It's better than Google Authenticator. It's a little broader. But it is easier to use in, In fact, one of the two-factor authentication is all it does. So it's very straightforward, very easy. You can scan a QR code that the site is giving you and use that then to use Authy or Google Authenticator or 1Password in order to be able to get in. Google Authenticator, I should mention, it's basically been the default solution for a lot of two-factor deployments over the last few years. And man, I, I can't remember the first time I used it. It was a lot of years ago. And I think it was Google, it was prompting me to try it out and use it. Microsoft now has theirs as well, Microsoft Authenticator. They've done a good job on this, I've got to say, Microsoft, with the exception of Windows, well, even with Windows, it's really been pulling up its socks lately. Windows is still terrible.
But it is much better than it used to be. And if you use Microsoft products heavily, particularly if you're using Office 365, these authenticators are going to work really well for you. And in fact, that's exactly what we use to manage not only our deployment of Office 365 for internal company uses at Mainstream, but we also use it in order to authenticate ourselves to all of our partners, because we manage so many sites, all of their emails, we manage all of their networks, all of their security and everything. So you can bet we use the best of this two-factor authentication stuff.
Apple, of course, had their big show this week. And one of the things that they released was information on its plan, where it is trying to take over the TV business. And this is from an article I have up on http://CraigPeterson.com from Business Insider. There's still a whole lot of questions that are answered after the event that happened just this week, it unveiled a new subscription service in the US. It covers TV, gaming and news markets. As I mentioned earlier, I signed up for the news stuff called News Plus, it's like 10 bucks a month and you get the first 30 days for free. And I kind of like it. There's some good magazines and stuff in it. I think they've got to clean their interface up a little bit more. And I wish there were more newspapers in that there's very few newspapers, but it'll you know, it'll get better. And Apple really is trying to get more into services because they're making a ton of money from their services sector already. And they're very good. And have you seen the new ads from Apple, the latest ones, where they're really touting security? They're touting the fact that they're not giving all of your information away, that they're not selling it to the highest bidder like Facebook has been doing. You heard me talk about WhatsApp, I have a great article up on my website about the guy who developed WhatsApp, and then sold it to Facebook. And he's now telling people to delete WhatsApp and never use it again. So if you want to find out more about that, and why that's up on my website, as well. But it's all because our friends and Facebook are really messing with people, which is kind of a shame.
That used to be this article from again Business Insider goes through some of the older events and things that they've done. So they're calling it TV Plus, and a number of people are really kind of underwhelmed by it. But it's going to add more stuff in. What's going to make this very interesting is what the mouse has been doing. Disney. Have you seen what they've been doing they just a couple of weeks ago, got final approval, inked the deal with buying all of Fox's content and production. Fox Studios. No, we're not talking about the news network that's separate. But all of the movies and so think about this, basically, Disney now owns all of the top names out there all the Star Wars brand, and completely owns now, of course, all the standard Disney stuff. And now it's got Marvel under its belt. It even has Spider Man now, which used to be exclusively Sony's property. So the mouse, you know, if you can get them in onto your streaming network, you're in big trouble. And Disney, aka the mouse, is in direct competition with Apple for this stuff.
So I don't know what that's what's going to happen here. Apple has always made its money off of selling the devices and selling us some services never selling your information. Disney is not the same. And I don't know that the two will be able to come to terms or not, I guess, guess we'll see.
Your personal data, according to Forbes, is 99.99% safer on a major cloud service than it is on the average companies private network. Isn't that amazing? This is an article in Forbes and they're taking a quote from the site called Quora. And it's really kind of a cool one. Matthew Lodge wrote this. He's a tech executive. And he's talking about, frankly, the fact that most businesses aren't storing the data properly. They're not backing it up properly. They're not securing it properly. Hence my course, right, that I just finished delivering or actually I'm finishing just this week delivering all of the final components as I go through all of that, right. The integrity of the data of the fact that you get bit rot, that companies don't keep track of it. They don't have proper multigenerational backups. They're not pushing the backups off site. They don't have it on on different types of media. They don't have active defenses that don't have security monitoring, right. So duh. Yeah, it's 99.999% safer if you put it up on Dropbox. And so that's really interesting. They, he goes through and he talks about Google as well. And Amazon and what they're doing, they'll have stored stuff. Dropbox is what I recommend for businesses. And in fact, I put together in my last coaching call a whole thing about Dropbox and which version to get because I got like a million of them. But that's I find that to be just fascinating.
And then our last article here this week is all about artificial intelligence, and the National Health Service over in the United Kingdom. If you've been listening for a while, you know that I and my family have suffered under the Canadian healthcare service for years, and the Supreme Court in Canada finally rolled that you can buy private health insurance, you don't have to get stuck with it. Well, much the same has happened in the UK because the healthcare, public health care is just so bad. It's just terrible. You know, everybody gets it.
But it's all terrible, right, kind of the bottom line, and I can tell you horror stories from every member of my family that's still in Canada. But in the UK, they've been using some artificial intelligence algorithms. They looked at a half a million people in the UK and then they task this AI with predicting of individuals who were at the risk of dying prematurely. In other words sooner than the average life expectancy from chronic disease and they had three different models that they task the AI with. And this article up on http://CraigPeterson.com that is originally from NBC News, I think you're really gonna like this is they look at different things with each one of the models. They looked at things like well they had the random forest model, which looked mostly a body fat percentage, waist circumference, amount of fruit and vegetables of people ate. They had the deep learning model, top factors there included exposure to job-related hazards, air pollution, alcohol intake, use of certain medications. You had another model called the Cox model that lean heavily on ethnicity and physical activity. So they took those three models, they looked at it, and they found that the best and most accurate predictions that correctly identified 76% of the subjects who died during the study period. Wow, okay. 84% accuracy on predicting Alzheimer's, the onset of autism and six months old babies. So all of this work by the UK National Health Service to figure out you know, basically death panels. Who should we spend money on? And who shouldn't we spend money on? Which is what that's what's happened I Obamacare ended up with death panels. Of course, they don't call them death panels, any of these cases, but you know, the panels that decide whether or not you're worthy to receive medical treatment, I think you can tell which side of the market come down on with that.
Alright, so this next week, of course, we're going to have some podcasts, probably only one because I am out of town. Very busy. But I'm releasing some stuff to those of you who signed up for my DIY cybersecurity course. And we will be back next Saturday. http://CraigPeterson.com/iTunes, to sign up for the podcast. Take care, everybody. Bye-bye.
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